{"id":15784,"date":"2023-12-12T02:01:29","date_gmt":"2023-12-12T02:01:29","guid":{"rendered":"https:\/\/www.wooshpay.com\/?p=15784"},"modified":"2023-12-12T02:01:31","modified_gmt":"2023-12-12T02:01:31","slug":"seo-checklist-building-an-seo-friendly-website-from-scratch-part-1","status":"publish","type":"post","link":"https:\/\/www.wooshpay.com\/pt\/recursos\/conhecimento\/online-payments\/2023\/12\/12\/seo-checklist-building-an-seo-friendly-website-from-scratch-part-1\/","title":{"rendered":"Lista de verifica\u00e7\u00e3o de SEO: Criando um site amig\u00e1vel para SEO a partir do zero (Parte 1)"},"content":{"rendered":"

Quando voc\u00ea usa um mecanismo de busca e digita palavras-chave, percebe o conte\u00fado mais bem classificado. Da mesma forma, ao criar conte\u00fado, voc\u00ea deseja que seu website tenha uma classifica\u00e7\u00e3o mais alta nos resultados de pesquisa para atrair mais tr\u00e1fego. SEO<\/a>A otimiza\u00e7\u00e3o para mecanismos de pesquisa (Search Engine Optimization) \u00e9 fundamental para atingir esse objetivo. Ela melhora a visibilidade do seu site, atrai visitantes e aumenta o tr\u00e1fego. Seja um blog, um site de com\u00e9rcio eletr\u00f4nico ou uma p\u00e1gina corporativa, seguir os princ\u00edpios b\u00e1sicos de SEO ajuda a criar um site amig\u00e1vel aos mecanismos de pesquisa.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Forneceremos uma lista de verifica\u00e7\u00e3o de auditoria de SEO que abranger\u00e1 os elementos essenciais de SEO durante o desenvolvimento do site. Forneceremos recomenda\u00e7\u00f5es sobre otimiza\u00e7\u00e3o de conte\u00fado, an\u00e1lise de palavras-chave, cria\u00e7\u00e3o de links e integra\u00e7\u00e3o de m\u00eddia social para obter uma base s\u00f3lida.<\/p>\n\n\n\n

Etapa 1: Planeje uma estrutura l\u00f3gica para o site<\/h2>\n\n\n\n

Projetar e planejar a estrutura de um site pode ser uma tarefa complexa. A cria\u00e7\u00e3o de uma estrutura de site clara e hier\u00e1rquica garante que os visitantes possam navegar facilmente e encontrar as informa\u00e7\u00f5es de que precisam. Considere cuidadosamente v\u00e1rios fatores.<\/p>\n\n\n\n

Enquanto isso, ao considerar a SEO para seu site, esses tr\u00eas fatores principais s\u00e3o cruciais:<\/p>\n\n\n\n

    \n
  1. Otimize a profundidade da estrutura do site: Certifique-se de que as p\u00e1ginas importantes de seu site n\u00e3o estejam muito distantes da p\u00e1gina inicial. O ideal \u00e9 que elas estejam a dois ou tr\u00eas cliques de dist\u00e2ncia para garantir o f\u00e1cil acesso dos visitantes. Isso \u00e9 especialmente importante para sites maiores, pois n\u00edveis excessivos de aninhamento podem levar a uma menor frequ\u00eancia de rastreamento pelos mecanismos de pesquisa.<\/li>\n\n\n\n
  2. Otimiza\u00e7\u00e3o de palavras-chave para p\u00e1ginas de n\u00edvel superior: As p\u00e1ginas de n\u00edvel superior geralmente s\u00e3o as p\u00e1ginas principais de seu website, como a p\u00e1gina inicial ou as principais p\u00e1ginas de categoria. Ao otimizar essas p\u00e1ginas com palavras-chave, voc\u00ea pode melhorar a classifica\u00e7\u00e3o das p\u00e1ginas de categoria relacionadas a temas espec\u00edficos nos mecanismos de busca. \u00c9 mais prov\u00e1vel que os mecanismos de pesquisa associem essas p\u00e1ginas de categoria a p\u00e1ginas de n\u00edvel superior otimizadas por palavras-chave, aumentando sua visibilidade e classifica\u00e7\u00e3o nos resultados de pesquisa.<\/li>\n\n\n\n
  3. Estrat\u00e9gia de links internos: Os links internos desempenham um papel importante no SEO. Eles n\u00e3o apenas ajudam os usu\u00e1rios a navegar pelo seu site, mas tamb\u00e9m enviam sinais aos mecanismos de pesquisa indicando quais p\u00e1ginas s\u00e3o mais importantes. Ao otimizar a quantidade e a qualidade dos links internos, voc\u00ea pode aumentar a efic\u00e1cia de SEO das principais p\u00e1ginas, tornando-as mais proeminentes nos resultados dos mecanismos de pesquisa.<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Esses fatores formam uma estrat\u00e9gia abrangente de SEO que melhora a visibilidade, direciona o tr\u00e1fego e aprimora a experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n

    Etapa 2: Crie um site otimizado para SEO <\/h2>\n\n\n\n

    Depois de projetar a estrutura do site, voc\u00ea pode come\u00e7ar a criar um site com fortes recursos de otimiza\u00e7\u00e3o de SEO. O WordPress \u00e9 um sistema de gerenciamento de conte\u00fado avan\u00e7ado e f\u00e1cil de usar que oferece v\u00e1rias funcionalidades e plug-ins compat\u00edveis com SEO para ajud\u00e1-lo a criar e otimizar facilmente o seu site.<\/p>\n\n\n\n

    Para iniciantes, o WordPress oferece as seguintes vantagens:<\/p>\n\n\n\n

      \n
    1. Gratuito e de c\u00f3digo aberto: O WordPress \u00e9 gratuito para download, instala\u00e7\u00e3o, uso e personaliza\u00e7\u00e3o de acordo com suas necessidades espec\u00edficas. Isso o torna uma op\u00e7\u00e3o ideal para a cria\u00e7\u00e3o de v\u00e1rios tipos de sites.<\/li>\n\n\n\n
    2. Abund\u00e2ncia de temas e plug-ins gratuitos: Para usu\u00e1rios que n\u00e3o entendem de tecnologia, o WordPress oferece milhares de temas e plug-ins gratuitos adequados para v\u00e1rios tipos de sites, incluindo blogs, sites corporativos e lojas on-line. Voc\u00ea pode escolher facilmente um tema que atenda \u00e0s suas necessidades.<\/li>\n\n\n\n
    3. Excelente desempenho de SEO: O WordPress \u00e9 codificado com um c\u00f3digo de alta qualidade em conformidade com os padr\u00f5es que gera uma marca\u00e7\u00e3o semanticamente significativa. Como resultado, mecanismos de pesquisa como o Google preferem o WordPress. \u00c9 mais prov\u00e1vel que o mesmo conte\u00fado publicado em um site WordPress seja indexado pelos mecanismos de pesquisa e tenha uma classifica\u00e7\u00e3o mais alta.<\/li>\n<\/ol>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      WordPress<\/a> facilita a cria\u00e7\u00e3o de um site otimizado que seja vis\u00edvel nos resultados de pesquisa e ofere\u00e7a uma \u00f3tima experi\u00eancia ao usu\u00e1rio.<\/p>\n\n\n\n

      Nos pr\u00f3ximos artigos, discutiremos a constru\u00e7\u00e3o de uma base t\u00e9cnica s\u00f3lida e a cria\u00e7\u00e3o de conte\u00fado envolvente e amig\u00e1vel para SEO. Na parte final, explicaremos como as estrat\u00e9gias de palavras-chave, os links internos e externos e a an\u00e1lise de relat\u00f3rios trabalham juntos para o sucesso do SEO.<\/p>","protected":false},"excerpt":{"rendered":"

      Quando voc\u00ea usa um mecanismo de busca e digita palavras-chave, percebe o conte\u00fado mais bem classificado. Da mesma forma, ao criar conte\u00fado, voc\u00ea deseja que seu website tenha uma classifica\u00e7\u00e3o mais alta nos resultados de pesquisa para atrair mais tr\u00e1fego. O SEO, ou Search Engine Optimization (Otimiza\u00e7\u00e3o de mecanismos de busca), \u00e9 fundamental para conseguir isso. Ele melhora a visibilidade do seu site, atrai visitantes e aumenta o tr\u00e1fego. Seja [...]<\/p>","protected":false},"author":1,"featured_media":17289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[22],"tags":[1262,1261,1263],"class_list":["post-15784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-payments","tag-seo-friendly-website","tag-website-structure","tag-wordpress"],"yoast_head":"\nSEO Checklist: Building an SEO-Friendly Website from Scratch (Part 1) - WooshPay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wooshpay.com\/it\/resources\/knowledge\/online-payments\/2023\/12\/12\/seo-checklist-building-an-seo-friendly-website-from-scratch-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Checklist: Building an SEO-Friendly Website from Scratch (Part 1)\" \/>\n<meta property=\"og:description\" content=\"When you use a search engine and type in keywords, you notice the top-ranking content. 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