SEO Checklist: Building an SEO-Friendly Website from Scratch (Part 3)

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In the previous articles, we discussed four key areas involved in SEO. In this article, we will continue to explore the importance of keywords, internal and external linking, as well as reporting and analysis.

Step 5: Keyword Analysis and Rank Tracking

Successful SEO starts with selecting and optimizing the right keywords to attract your target audience and improve search engine rankings.

Here are some key steps:

  1. Keyword Selection: Find relevant keywords with a reasonable search volume that align with your business or website theme. Tools like Google Keyword Planner can provide keyword suggestions and search volume data.
  2. Keyword Optimization: Use the selected keywords on your web pages, making sure they appear in titles, descriptions, and tags. Provide high-quality and valuable content.
  3. Rank Tracking: Use SEO tools to track the rankings of your keywords in search engines. Adjust your strategies based on ranking performance, and optimize your keywords and content accordingly.

These steps form the foundation of effective SEO. For beginners, understanding how to choose and optimize keywords is a crucial step towards SEO success. By continuously learning and improving your strategies, you can enhance search engine visibility and attract more targeted traffic.

Establishing a strong website structure with proper internal linking is essential for SEO. Website structure refers to how your web pages are organized, making it easier for visitors and search engines to find and navigate through your content while improving conversion rates and SEO performance. Choosing a flat website structure is recommended.

Internal linking occurs within your website and provides access pathways for search engine crawlers while passing along link authority. This authority can be seen as other web pages vouching for yours. As you have control over internal links, it’s important to focus on them first. When publishing new content, look for appropriate internal linking opportunities and add links. The easiest way to find these opportunities is by using Google’s site: search operator, which shows all pages on your website that contain specific keywords or similar terms.

External links, on the other hand, come from other websites and are one of the most important ranking factors. Acquiring valuable external links is not easy and requires providing enough value to encourage other websites to link to yours. The best way to obtain high-quality external links is by offering valuable and interesting content. Link building through outreach can also be effective, but passive link building often attracts more links without active requests.

In summary, link building is an important part of SEO. If your web content is deemed valuable and interesting, others are likely to voluntarily link to it. Establishing high-quality external links will improve your website’s visibility in search engines.

Step 7: Reporting and Analysis

After implementing the previous steps, it’s important to use various online tools and platforms for comprehensive SEO analysis. Here are some commonly used tools and key metrics to focus on:

  1. Google Analytics:
  • Traffic: Understand overall website visits and traffic from different sources.
  • Bounce Rate: Check if visitors leave your website immediately after entering a page, as high bounce rates may indicate quality issues.
  • Session Duration: View average time visitors spend on your website, usually related to user experience.
  1. Google Search Console:
  • Clicks: Displays the number of times your website was clicked in Google search results.
  • Impressions: Shows the total number of times your website appeared in Google search results.
  • Click-through Rate (CTR): The ratio of clicks to impressions, reflecting how efficiently your search results attract clicks.
  1. SEO Tools and Platforms (e.g., SEMrush, Ahrefs):
  • Keyword Ranking: Track the rankings of your selected keywords in search engines to identify optimization opportunities.
  • External Link Quality: Analyze the quality and quantity of external links to evaluate your link building strategies.
  • Keyword Competitiveness: Understand the competition related to your keywords and adjust keyword strategies accordingly.
  • Website Health: Check technical performance aspects like page speed, mobilefriendliness, and security.
  1. Website Analysis Tools (e.g., SEOquake):
  • Page Information: Check if page titles, descriptions, and keywords appear satisfactorily in search results.
  • Keyword Density: Understand the frequency of keyword usage on a page to ensure reasonable usage.
  • Internal Links: Analyze the internal linking structure of your website to ensure good connectivity between pages.
  • External Links: Check the quantity and quality of external links to establish more valuable links.

By monitoring these metrics, you can gain better insights into your website’s performance in search engines, identify optimization opportunities, and develop more effective SEO strategies to improve visibility and rankings. This helps you continuously improve your SEO efforts and achieve higher search engine rankings.


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